The business world is in constant motion. As consumer expectations change you cannot afford to stand still. Competitors operate in parallel and threaten your market share.
The digital world is becoming more and more part of the physical world, but is not about buying new hardware, it’s about a shift in thinking. The digitization process of companies must be understood as a mixture of technology and culture. Technologies must be applied that allow a structural transformation of the corporation that show results in the short term. People must adapt and trust the strategy.